Falling For Short Term Methods
Ah, this is my favorite. True, like everything else, you gotta work on a blog but you don’t have to break your back over it. It also helps a lot if you can have a reliable source whom you can consult and help put things into perspective for you. Who has the time to read so many blogs? Is it really in line with your marketing direction? Tomorrow, if you outgrow these services, you can easily export your blog to another tool, another host without losing too much established traffic. Ask people to suggest something to you e. It’s come to a point people are forced to cherry pick the blogs they read. g.
Try it yourself Truth is, the blogging world changes. A Blogspot or Typepad URL is not only unprofessional, you don’t own it. One of the most powerful qualities of a blog has nothing to do with search engines, tagging or pinging. In fact, if you have lot’s of this type of content, you can even get your assistant to post them for you. This way you control where you want to publish the blog to. Business blogs are started with high hopes and then disillusion sets in when the results aren’t what they hoped for. But the problem is not that people don’t read the blog or don’t want to comment but the blogger hasn’t given the opportunity for readers to comment. People love giving it. Keep a balance. If they can’t keep up with your blogging pace, they’ll drop you no matter how good your information is. A lot of it has to do with these simple but common mistakes. A domain is also easier for people to remember and easier for you to publicize. Every week, you hear about people dishing out the newest, coolest blogging tactic, best blogging tool that’s sure to sky rocket your business to success or bull doze your way to the top search engine listings. Publishing Too Often
I know what you’re thinking. There are countless blogs already jostling with you for your reader’s time. Just like asking for people to order a product, you’ve got to coax people to spend their 3 or 4 precious minutes to comment on your blog. You’re getting incorporated, ask people for suggestions, tips and recommendations. More are being started by the day. Consider how any offer will help you advance your business two, five or tens years from now. Every market is different. Even when they do read yours, you’re not safe yet. Asking also tells people you’re open to suggestions and alternative views, further improving the image people may have of you. Feed information to your readers not dump a truckload on them. Not Maximizing Their Blog Content
Many businesses quit blogging because they feel it’s too much work. Like any web site you may build, think of your blog as a long term marketing communication channel. This sounds like complete the opposite of everything you’ve ever learnt about blogging. Not Asking For Comments
Bloggers always agonize over the lack of comments. If it isn’t drop it. These things do have a place, but they aren’t as powerful as the relationship opportunities between you and your customers. Have you written articles in the past? Break them up and post them on your blog. How about e-courses, audio transcripts or books that aren’t in publication anymore? That’s only one way of maximizing your work. All of these suggestions are born out of my own trial and error and they’ve worked out nicely. Don’t just jump on the bandwagon. You know what? What works yesterday may not today. You’re going to have many more of these impromptu thoughts and ideas – publish it to your blog. Although these mistakes are common, they are also very easily rectified and don’t cost much money. You need to figure out where it’s taking you before you hop on for the ride. Nothing against these blogging services; they’re excellent tools but for long term marketing purposes, go for your own domain. Sometimes you may have a paragraph here and there about a topic that just isn’t big enough for an article. Later, you can come back and gather these paragraphs, compile them into a complete article or even a book. Ask for opinions. Not Hosting On Their Own Domain
Give thought into your blog. Ask for reader’s experiences, input or help to accomplish something. It happens so often it’s almost like clockwork. Recycle. Some can tolerate higher number of posts a week, some can’t. You should know your market and test accordingly. This is one of them. If you can have a favorite pet peeve that is.